Remember, if you don’t have junk around the house, you’re less likely to eat junk. If all you have is healthy food around the house, you’re forced to make smart choices. Basically, it all starts with making smart choices and avoiding temptations when you make your grocery store trip. Now these are just some of my personal preferences, but perhaps they will give you some good ideas that you’ll enjoy.

Alright, so let’s start with the fridge. Each week, I try to make sure I’m loaded up with lots of varieties of fresh vegetables. During the growing season, I only get local produce, but obviously in winter, I have to resort to the produce at the grocery store. Most of the time, I make sure I have plenty of vegetables like zucchini, onions, asparagus, fresh mushrooms, spinach, broccoli, red peppers, etc. to use in my morning eggs.

I also like to dice up some lean chicken or turkey sausage into the eggs, along with some swiss, jack, or goat cheeses. Coconut milk is another staple in my fridge. I like to use it to mix in with smoothies, oatmeal, or yogurt for a rich, creamy taste. Not only does coconut milk add a rich, creamy taste to lots of dishes, but it’s also full of healthy saturated fats. Yeah, you heard me…I said healthy saturated fats! Healthy saturated fats like medium chain triglycerides, specifically an MCT called lauric acid. If the idea of healthy saturated fats is foreign to you, check out an eye-opening article at truthaboutabs.com called “The Truth about Saturated Fats”.

Back to the fridge, some other staples:

- Cottage cheese, ricotta cheese, and yogurt – I like to mix cottage or ricotta cheese and yogurt together with chopped nuts and berries for a great mid-morning or mid-afternoon meal.

- Chopped walnuts, pecans, almonds, macadamias, etc. – delicious and great sources of healthy fats.

- Whole flax seeds – I grind these in a mini coffee grinder and add to yogurt or salads. Always grind them fresh because the omega-3 polyunsaturated fats are highly unstable and prone to oxidation, potentially creating inflammation causing free radicals from pre-ground flax.

- Whole eggs – one of natures richest sources of nutrients and high quality protein (and remember, they increase your GOOD cholesterol).

- Nut butters – Plain old peanut butter has gotten a little old for me, so I get creative and mix together almond butter with sesame seed butter, or even cashew butter with macadamia butter…delicious and unbeatable nutrition!

- Salsa – I try to get creative and try some of the exotic varieties of salsas.

- Butter – don’t believe the naysayers; butter adds great flavor to anything and can be part of a healthy diet (just keep the quantity small because it is calorie dense…and NEVER use margarine, unless you want to assure yourself a heart attack).

- Avocados – love them…plus a great source of healthy fats, fiber, and other nutrients. Try adding them to wraps, salads, or sandwiches.

- Whole grain wraps and whole grain bread (look for wraps and bread with at least 3-4 grams of fiber per 20 grams of total carbs).

- Rice bran and wheat germ – these may sound way too healthy for some, but they actually add a nice little nutty, crunchy taste to yogurt or smoothies, or can be added when baking muffins or breads to add nutrients and fiber.

- Leaf lettuce and spinach along with shredded carrots – for salads with dinner.

- Home-made salad dressing – using balsamic vinegar, extra virgin olive oil, and Udo’s Choice oil blend. This is much better than store bought salad dressing which mostly use highly refined soybean oil (source of inflammation-causing free radicals).

Some of the staples in the freezer:

- Frozen fish – I like to try a couple different kinds of fish each week. There are so many varieties out there, you never have to get bored. Plus, frozen fish is usually frozen immediately after catching, as opposed to fresh fish, which has been in transport and sitting at markets for days, allowing it more opportunity to spoil.

- Frozen berries – during the local growing season, I only get fresh berries, but during the other 10 months of the year, I always keep a supply of frozen blueberries, raspberries, blackberries, strawberries, cherries, etc. to add to high fiber cereal, oatmeal, cottage cheese, yogurt, or smoothies

- Frozen veggies – again, when the growing season is over and I can no longer get local fresh produce, frozen veggies are the best option, since they often have higher nutrient contents compared to the fresh produce that has been shipped thousands of miles, sitting around for weeks before making it to your dinner table.

- Frozen chicken breasts – very convenient to nuke up for a quick addition to wraps or chicken sandwiches for quick meals.

- Frozen buffalo, ostrich, venison, and other “exotic” lean meats – Yeah, I know…I’m weird, but I can tell you that these are some of the healthiest meats around, and if you’re serious about a lean healthy body, these types of meats are much better for you than the mass produced, hormone-pumped beef and pork that’s sold at most grocery stores.

Alright, now the staples in my cabinets:

- Oat bran and steel cut oats – higher fiber than those little packs of instant oats.

- Cans of coconut milk – to be transferred to a container in the fridge after opening.

- Various antioxidant rich teas – green, oolong, white, rooibos are some of the best. Surprisingly, even chamomile tea has been shown to provide important trace nutrients and antioxidants.

- Stevia – a natural non-caloric sweetener, which is an excellent alternative to the nasty chemical-laden artificial sweeteners like aspartame, saccharine, and sucralose.

- Organic maple syrup – none of that high fructose corn syrup Aunt Jemima crap…only real maple syrup can be considered real food. The only time I really use this (because of the high sugar load) is added to my post-workout smoothies to sweeten things up and also elicit an insulin surge to push nutrients into your muscles.

- Raw honey – better than processed honey…higher quantities of beneficial nutrients and enzymes. Honey has even been proven in studies to improve glucose metabolism (how you process carbs). I use a teaspoon or so every morning in my teas.

- Whole wheat or whole grain spelt pasta – much higher fiber than normal pastas

- Brown rice and other higher fiber rice – NEVER white rice

- Cans of black or kidney beans – I like to add a couple scoops to my Mexican wraps for the fiber and high nutrition content. Also, beans are surprisingly one of the best sources of youth promoting antioxidants!

- Tomato sauces – delicious, and as I’m sure you’ve heard a million times, they are a great source of lycopene. Just watch out for the brands that are loaded with nasty high fructose corn syrup.

- Dark chocolate (as dark as possible) – This is one of my treats that satisfies my sweet tooth, plus provides loads of antioxidants at the same time. It’s still calorie dense, so I keep it to just a couple squares; but that is enough to do the trick, so I don’t feel like I need to go out and get cake and ice cream to satisfy my dessert urges. Choose dark chocolate that lists it’s cocoa content at 70% or greater. Milk chocolate is usually only about 30% cocoa, and even most cheap dark chocolates are only around 50% cocoa. Cocoa content is key for the antioxidant benefit…the rest is just sugar and other additives.

- Organic unsweetened cocoa powder – I like to mix this into my smoothies for an extra jolt of antioxidants or make my own low-sugar hot cocoa by mixing cocoa powder into hot milk with stevia and a couple melted dark chocolate chunks.

Of course, you also can never go wrong with any types of fresh fruits. Even though fruit contains natural sugars, the fiber within most fruits usually slows down the carbohydrate absorption and glycemic response. Also, you get the benefit of high antioxidant content and nutrient density in most fruits. Some of my favorites are kiwi, pomegranate, mango, papaya, grapes, oranges, fresh pineapple, bananas, apples, pears, peaches, and all types of berries.

Well, I hope you enjoyed this special look into my favorite lean body meals and how I stock my kitchen. Your tastes are probably quite different than mine, but hopefully this gave you some good ideas you can use next time you’re at the grocery store looking to stock up a healthy and delicious pile of groceries.

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Due to the marketing and advertising blitz, these women have been indoctrinated to desperately seek out the thousand and one ways to shed those flabbies. Many women have become so crazy about losing weight that they will stop at nothing just to achieve the skinny look that have been idealized by their respective celebrity idols.

As any weight watcher would tell you, losing weight is not an easy task unless you have magical powers like Wonder Woman. To the relief of millions of women, there are numerous popular diet pills that are readily available in the market. It is just so easy to grab one. But are these diet pills really as effective and safe, as advertised?

At present, there are two kinds of diet pills: weight loss supplements and weight loss medications. Weight loss medications are pills that are only prescribed by certified physicians. Weight loss supplements on the other hand are the popular diet pills which are available over the counter (OTC). Diet pills that range from slimming tea to herbal medicines and promises instant weight loss.

Xenical, Didrex and Ionamin are some of the best selling diet pills in the market today, and many more are coming. There’s even a new weight loss pill which will be out next year that based on clinical trials, and according to scientists. the drug looks promising for weight loss fanatics. The drug is called “rimonabant”, which will be released in the market under the brand name Acomplia. According to research, the said drug will help the user to control food intake.

Problems may surely arise once you start taking diet pills without your physician’s go signal. If you are one who believes and wants to try weight loss supplements, make sure you know all the facts before taking them. Apparently, some women used these so-called miracle cures even if they knew that these drugs had uncomfortable side effects. Somehow, their desperation and drive to achieve the thin, supermodel look was strong enough to rule them and, eventually, allowed them to ignore the side effects and other potential harm that may arise by using these so-called miracle slimming medications.

Even some of the popular, over-the-counter diet pills that are easily accessible are not necessarily safe to use. Most of these easy-to-access pills do not contain enough information on the packaging. Moreover, some of these products fail to provide facts on how the product can supposedly help you lose weight. This overpowering desire to lose weight can actually lead to possible health risks, and worse, even death.
There have been reports of sleeping problems, gastrointestinal bleeding and skin reactions from people who have tried OTC diet pills. It is common knowledge that there are prominent personalities who became victims of unprescribed medications and suffered harsh consequences.

If you are still itching to try diet pills, there are is certainly a lot to choose from. But have you ever noticed that some of these pills have specifically noted on their packagings that the product is only effective when combined with exercise and healthy diet? Without realizing it, you eat less and exercise more, thus you really lose those unwanted pounds. More often than not, these pills are really expensive. And it should not surprise you to find out that after using these products, you’ve actually lost more money than weight!

Doctors will agree that a lifestyle change, regular exercise, and healthy eating is still the best health and body slimming regimen. So, the next time you think about popping those pills, remember this:

Not all products advertised as the best weight loss pill is actually best for your health. Achieving high standards of beauty is, to some, worth the months of starvation, constant exercise, and thousands of dollars spent on diet pills. But is it really worth it?

Maybe it is high time for women to realize that beauty is not always what can be seen by the naked eye. And that having a body worthy of an FHM or Cosmopolitan cover may not always be a woman’s best asset.

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Weight Loss Diet Failure

You’ve probably bought into the propaganda that says you’ve failed at dieting; a different – and more accurate – way of looking at it is that the weight loss diet has failed you. That’s because most diets focus on short-term changes that result in temporary weight loss, but never tackle the underlying factors that make you put on the pounds to begin with. In other words, they focus only on the “outside” problem – your body – and neglect everything below the surface – your emotions, your intellect, and your relationships.

A diet for summer might work for swimsuit season, but if you don’t strengthen your foundations before you lose weight, those Diesel skinny jeans won’t fit when fall rolls around.

Turning Failure into Success

In order to lose weight and keep it off, you need a guide who will lead you on an exploratory journey to discover the power and control that you possess. Then, you need to be taught how to harness those powers to achieve all that you want in life – including fitting into your skinny jeans.

You may have been told – either verbally or through insidious advertisements – that if you don’t have power over your eating, you have no power at all. Nothing could be further from the truth. Every woman is magnificent, and every woman has mental powers, emotional powers, social powers and physical powers just waiting to be tapped. When you heal your past wounds, and recognize and reinforce the power within you, you have laid the foundation for permanent weight loss.

Practical and Fun

If a weight loss diet is a drag, you’ll never succeed in reaching your goals. On the other hand, if you have an empowering program to follow that is also practical and fun, you hold the keys to success. In fact, you can even drop a whole size in two weeks.

The “secret” – if you want to call it that – is to adopt a well-tested exercise program that can instantly fit into your lifestyle. Remember, the success lies in simplicity, clarity, and practicality. Then, you need to adopt an eating plan that works synergistically with your exercise plan to build on the foundation of the inner work you have done in order to embrace your personal power.

Remember that, with the right guide, you can do more than go on yet another weight loss diet; you can truly win in all areas of your life and achieve an outer beauty than matches your inner beauty.

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In order to get a great high intensity fat burning workout, like students of my Fat Burning Furnace system get….one that stimulates the growth of lean muscle tissue, accelerates your metabolism and fat burning, and provides cardiovascular conditioning…you need to perform a variety of exercises that work all of your major muscle groups in the same workout.

You have a few choices in what equipment to use.  But I am here to tell you that you don’t need fancy equipment or a membership at the hot fitness center in your area.  All that is really required for your fat burning workout is good old-fashioned barbells and/or dumbbells…or less.  In fact, you can work your entire body from head to toe with a good set of adjustable dumbbells and a simple bench.

Keep this in your home and it takes very little space and is always accessible for those fat burning workouts you’d have to skip otherwise.  After all, the proper workout I’m talking about averages about 15-20 minutes…but if you factor in the transit time to and from the gym, it can become more difficult to stick to your routine.

I highly recommend getting a basic setup at home for those times, or you can even use this exclusively.  I personally always workout at home and it has its advantages.  You don’t have to wait for the next station or machine on your routine at home.  This is very important in relation to pulling the maximum cardiovascular benefits out of the same muscle building and fat burning workout…keeping your time between exercises down to 60 seconds or less.

Home workouts are also great for those that might be a bit intimidated by working out with weights in public at the gym.  If you feel this way, don’t fret, you’re not alone.  This is especially true for some of the ladies, as weight training is traditionally thought of as the guy’s territory in the fitness center.  Nothing could be further from the truth, but if you’d rather perform you fat burning workout at home, then do it!

Another excuse for skipping workouts that I hear a lot is related to travel.  For busy people, this is a reality.  You go on business trips.  You go on vacation.   You go to visit out of town friends and family.  Now, when working out properly, like I teach my Fat Burning Furnace students, you’re only exercising for 2-3 days per week, but if you’re workout day falls on a day when you’re out of town, what to do?

Yeah, you could try and find a local gym to go to, but that can be a hassle.  There are actually several fat burning bodyweight exercises you can do without the use of any equipment.

Movements like the pushup, chin-ups, sit-ups, etc. can provide enough muscle stimulation to keep you conditioned until you get back home.  You’re using your bodyweight as the resistance, rather than dumbbells, barbells, or machines.

So don’t let those standard excuses work their way into your vocabulary…you can get a great fat burning workout wherever you are, anytime!

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In many popular diet books, “Calories don’t count” is a frequently repeated theme. Other popular programs, such as Bill Phillip’s “Body For Life,” stress the importance of energy intake versus energy output, but recommend that you count “portions” rather than calories…

Phillips wrote,

“There aren’t many people who can keep track of their calorie intake for an extended period of time. As an alternative, I recommend counting ‘portions.’ A portion of food is roughly equal to the size of your clenched fist or the palm of your hand. Each portion of protein or carbohydrate typically contains between 100 and 150 calories. For example, one chicken breast is approximately one portion of protein, and one medium-sized baked potato is approximately one portion of carbohydrate.”

Phillips makes a good point that trying to count every single calorie – in the literal sense – can drive you crazy and is probably not realistic as a lifestyle for the long term. It’s one thing to count portions instead of calories – that is at least acknowledging the importance of portion control. However, it’s another altogether to deny that calories matter.

Calories do count! Any diet program that tells you, “calories don’t count” or you can “eat all you want and still lose weight” is a diet you should avoid because you are being lied to. The truth is, that line is a bunch of baloney designed to make a diet sound easier to follow.

Anything that sounds like work – such as counting calories, eating less or exercising, tends to scare away potential customers! The law of calorie balance is an unbreakable law of physics: Energy in versus energy out dictates whether you will gain, lose or maintain your weight. Period.

I believe that it’s very important to develop an understanding of and a respect for portion control and the law of calorie balance. I also believe it’s an important part of nutrition education to learn how many calories are in the foods you eat on a regular basis – including (and perhaps, especially) how many calories are in the foods you eat when you dine at restaurants.

The law of calorie balance says:

To maintain your weight, you must consume the same number of calories you burn. To gain weight, you must consume more calories than you burn. To lose weight, you must consume fewer calories than you burn.

If you only count portions or if you haven’t the slightest idea how many calories you’re eating, it’s a lot more likely that you’ll eat more than you realize. (Or you might take in fewer calories than you should, which triggers your body’s “starvation mode” and causes your metabolism to shut down).

So how do you balance practicality and realistic expectations with a nutrition program that gets results? Here’s a solution that’s a happy medium between strict calorie counting and just guessing:

Create a menu using an EXCEL spreadsheet or your favorite nutrition software. Crunch all the numbers including calories, protein, carbs and fats. Once you have your daily menu, print it, stick it on your refrigerator (and/or in your daily planner) and you now have an eating “goal” for the day, including a caloric target.

Rather than writing down every calorie one by one from every morsel of food you eat for the rest of your life, create a menu plan you can use as a daily goal and guideline. If you’re really ambitious, keeping a nutrition journal at least one time in your life for at least 4-12 weeks is a great idea and an incredible learning experience, but all you really need to get started on the road to a better body is one good menu on paper. If you get bored eating the same thing every day, you can create multiple menus, or just exchange foods using your primary menu as a template.

Using this meal planning method, you really only need to “count calories” once when you create your menus, not every day, ad infinitum. After you’ve got a knack for calories from this initial discipline of menu planning, then you can estimate portions in the future and get a pretty good (and more educated) ballpark figure.

So what’s the bottom line? Is it really necessary to count every calorie to lose weight? No. But it IS necessary to eat fewer calories then you burn. Whether you count calories and eat less than you burn, or you don’t count calories and eat less than you burn, the end result is the same – you lose weight. Which would you rather do: Take a wild guess, or increase your chance for success with some simple menu planning? I think the right choice is obvious.

1. Eat about 15-20% below your calorie maintenance level. If you use a more aggressive calorie deficit of 25-30%, then do not keep calories too low for too long; increase calories to maintenance or maintenance +10-15% 1-2 days per week.
2. Spread your calories into 5-6 smaller meals instead of 2-3 big ones. Be very conscious of portion size. If you eat too much of anything (even “healthy” food), you can say goodbye to your abs. Period.
3. Eat a source of complete, high quality lean protein with each meal (egg whites, lean meat, fish, protein powder, etc)
4. Choose natural, complex carbs such as vegetables, oatmeal, yams, potatoes, beans, brown rice and whole grains. Start with aprox. 50% of your calories from natural carbs and reduce carbs slightly (esp. late in the day) if you are not losing fat.
5. Avoid refined, simple carbs that contain white flour or white sugar
6. Keep total fats low and saturated fats low. Aim for 20% of your total calories from fat (and no more than 30%). A little bit of “good fat” like flax oil, fish fat, nuts & seeds, etc is better than a no fat diet. Essential fatty acids actually assist the fat burning process.
7. Drink plenty of water – a gallon is a good ballpark to shoot for if you are physically active.

1000+ reps of daily ab work is an amazing feat of endurance, but that’s not how you get visible, 6-pack abs! If you were to do 1,000 reps of ab exercises every day, you would have outstanding development in your abdominal muscles and you would definitely have great muscular endurance. Unfortunately, if your abs are covered up with a layer of fat, you will never see them even if you do 10,000 reps a day!

You Condition and Strengthen Your Abs With Specific Ab Exercises…
But The Secret To Seeing Your Abs Is Reducing Your Body Fat!

I once saw a photo of a man who broke one of the Guiness World Records for sit ups. It was the most paradoxical thing, but this man did not have any abdominal muscle definition. He was not obese or overweight at all, mind you, but he had a small enough layer of body fat that the muscular defintion did not show through. I’ve never seen a better real life example which demonstrates the basic principle discussed in this article:

You get great abs from reducing your body fat, and you reduce your body fat by creating a caloric deficit through nutrition and metabolism-stimulating and calorie-burning exercise.

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While I won’t dismiss the fact that there are ingredients in some fat “burner” products that might help a little bit, I take great displeasure in seeing misleading advertising claims as well as the misleading use of models who are often paid to endorse the product even though they may never have even used it (they’re just models!)

Many “fat burner” companies have been sued by the Federal Trade Commission for false advertising, false claims and falsifying before and after photos.

The best you get is a slight thermogenic effect and possibly some slight appetite suppression. A few products might work through other mechanisms like improving thyroid, but if you forgive me the generalization, I consider the effects of all these “fat burner” products to be minutia.
In one of my previous newsletters, I said that in my opinion, 97% of your results come from nutrition and training and maybe you get an extra 3% advantage from supplements. Just so you know those numbers arent something I just pulled out of thin air, lets take an example:

I have reviewed scientific data that EGCG, the active ingredient in green tea extract, if consumed in enough quantity, could increase thermogenesis / metabolic rate by an average of about 75 calories in 24 hours. Since ephedrine was taken off the market, green tea extract appears in many ephedra-free formulas these days. What is a typical calorie expenditure for an active male in 24 hours? lets say 2700 calories per day. 75/2700 = 2.7%.
That little extra doesnt hurt, especially when it’s delivered in a healthful package such as green tea (rather than central nervous system stimulants), but it’s minutia in the bigger picture. Another way to put this into perspective is to make a list of what other things would burn 75 calories (for 150 lb person:)

walk your dog for 15 minutes
walk for 5 minutes at normal casual pace three times a day
30 minutes of ironing
bagging leaves and grass clippings for 14 minutes
re arrange your furniture for 10 minutes
wash your car, 15 minutes
vacuuming for 15 minutes
7.2 minutes of walking up stairs (could be spread throughout the day)
Ah yes, but why move your body when you can take the pill and metabolism increases while you sit and watch TV? How about for your health? A body that is not moved, rots away. Unlike a car which only has so many miles on it and wears out from over-use, people are the only “machines” on earth that fall apart from under-use.

Here’s what any good personal trainer will always tell you: No amount of calorie restriction or pill-popping will ever give you FITNESS. It willl never give you STRENGTH. it will never get you MUSCULARITY. It will never give you FUNCTIONALITY. At best it will help you reduce body mass slightly.

On one hand, I’m tempted to say that everything counts and that yes, 75 calories here and 75 calories there, it ALL adds up, because it does. After you’re exercising regularly and all your fundamentals are in place, details and little things do matter.

I’m simply asking you to put the benefits of any fat burners in proper perspective and realize that (1) there is no “need” for taking them and (2) the claims made in the ads are often erroneous or exagerrated.

My advice on fat burners:
1. NEVER buy a fat burner unless you get independent verification of the claims made for the product.

How do you KNOW they really work? Are you SERIOUSLY going to take the advertisers word for it? Are you SERIOUSLY going to take someone else’s testimonial as fact? Get verification for yourself by going to the pub med data base and looking for the primary research.
2. Put it in perspective

With those products that work, such as those providing a small thermogenic effect, put that in perspective as compared to how easily you could burn that many calories with even light exercise like walking or housework. Keep in mind the additional fitness and strength benefits you will obtain from exercise as opposed to doing nothing and popping a pill.
3. See if there are any side effects or health warnings.

With all supplements and especially with prohormones or stronger thermogenics like the ephedrine and caffeine stack, (if you still have access to them), understand the risk to benefit ratio, and be certain you know the dangers and contraindications.
4. Read the label and see if the product contains enough active ingredient to even work.

A classic scam is when a “fat burner” advertisement quotes research that a certain inredient boosts metabolism, which might be true. What they may not tell you is that all the research with positive results used a large dosage of the ingredient, which might not be cheap. So the supplement company includes a “pinch” or “light dusting” of that ingredient just so they can say it’s in the bottle, even though it’s nothing more than “label decoration.” Then they have the audacity to invoke the research studies in their advertisements when the amount of the ingredient in their product is no where near what was used in the research!
5. Proprietary blend scam.

Some companies don’t let you see how much ingredient is in the product formula, because it contains multiple ingredients and they say their formula is a “trade secret” aka “proprietary”, so they list what is in the product but not how much. Well, if you don’t know how much is in there then how are you supposed to know whether it contains the proper dosage? (answer: you don’t!)

6. Make sure there is human research, not just rodent research.

In many cases, advertisements cite studies on rats and mice as “proof” under the assumption that the product will produce the same results in humans. Animal research is an important part of the scientific method, as it is often used to help find areas of research where human study should be pursued, or in the other direction, to trace back the mechanism that makes something work. However, for obesity research in particular, a positive finding in rats does not mean the same thing will happen in humans.
7. Look for more than one human study.

Consider trying a supplement after it has human research that has been replicated by different research groups which are not industry-sponsored. My policy is that I will usually only give a “buy” rating to a supplement when a product has an intitial well-designed human controlled trial published and then similar research has been replicated by another research group that is not supplement-industry funded.
Actually, I think it’s a good thing that nutrition and supplement companies fund and sponsor some of the research. They should. They should not only back up their claims with published clinical trials, they should share some of the cost of this expensive research.

However, a basic principle of the scientific method is replication. Other researchers should be able to duplicate the findings. Therefore, while the funding source does not necessarily prove bias, if there is only one study available on a supplement and it is company or industry sponsored, I usually take it with a grain of salt and put an asterisk next to it while I wait for confirmation from another study. (You might be surprised at how infrequently this type of confirmation occurs).
Do you really need “more” than nutrition and exercise?

Now, when you weigh the fact that even the products with research backing them only help a little, with the fact that many of the ads lie to you about research, exagerrate claims and hide vital information about ingredients, and with the fact that you can do a few more minutes of exercise per day and get the same results for free, how enthusiastic are you about fat burners?

Yeah, that’s why I’m not real excited about them either and based on the fact that I use no drugs and no “fat burner” supplements and I compete in bodybuilding – very successfully – I’d say that the assertion, “it takes more than nutrition and exercise to get six pack abs” is patently false.

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“Burn 30 lbs in 3 weeks – no diet!”

“Lose 9 Pounds Every 11 Days!”

“Lose a pound a day without diet or exercise!”

“Lose 2 pounds a day without dieting!”

“Lose 30 pounds In 30 Days!”

“Lose 20 lbs in 3 weeks!”

“Burn 30 lbs in 25 days!”

“Lose 10 Pounds This Weekend!”

ANSWER: (1) They are all FALSE, (2) they are all DECEPTIVE…

I just did an Internet search for “how fast should you lose weight” and these are just a small sample of ACTUAL ADS that are running this very moment. They sure are enticing, aren’t they? They play on your emotions and on your desire for instant gratification.

But did you know that…

(3) these claims are all actually ILLEGAL, says the Federal Trade Commission (FTC)

“We have known for some time now that there is a serious problem with weight-loss product advertising,” said FTC Chairman Timothy J. Muris. “Reputable marketers continue to take care to avoid false and misleading claims, but it appears that too many unscrupulous marketers are making false claims promising dramatic and effortless weight loss to sell their products. It is not fair to consumers; it is not fair to legitimate businesses, it is illegal, and it will not be tolerated.”

You might be asking, “Ummm, if it will not be tolerated, then why do we keep seeing these ads?” Ah yes, well, God bless the Internet, On Google, you can put up an ad and have it showing in 15 minutes. You can then have it taken down just as fast. Same goes for websites. The FTC couldn’t keep up with OFFLINE false advertising, how are they possibly going to keep up with it ONLINE??? And it’s only going to get worse.

There’s only so much the FTC and other consumer watchdog organizations can do. It’s up to YOU to educate YOURSELF and know the red flags and warning signs of bogus weight loss claims.

Here’s what else the FTC says about why these types of advertising claims are so damaging:

• “The deceptive promotion of quick and easy weight loss solutions potentially fuels unrealistic expectations on the part of consumers. consumers who believe that it really is possible to lose a pound (of fat) a day may quickly lose interest in losing a pound a week.”
• “The proliferation of “fast and easy” fixes undermines the reality of what it takes to lose weight. People who need to lose weight are buying empty promises.”

I believe that the weight loss education industry has been knocked a few steps backward in the last few years due to (1) the internet and (2) the horrendous reality TV shows that actually encouragepeople to attempt “extreme” body makeovers or see who can lose weight the fastest. The winners (or shall we say, the “losers”, as if that’s a flattering title to earn), are rewarded generously with fortune, fame and congratulations.

These shows are damaging and despicable. I’m shocked that so many millions tune in and I’m even more surprised how many people think this garbage is “inspiring.”

Let’s face it. Everyone wants to get the fat off as quickly as possible – and having that desire is not wrong – it’s simply human nature. Patience is the one thing you never seem to have when you’ve got a body fat problem. You want the fat gone and you want it gone now!

Like the FTC said, with what we see on TV these days and with web page after web page of fast weight loss claims, you actually start to believe it’s doable and you’re no longer interested in a healthy 1-2 lbs weight loss per week. In fact, you even see people with your own eyes losing weight incredibly fast. How do you deny it’s possible when you see THAT?

Well, the answer comes to you when you expand your time perspective and see where those people are 6, 12, 18 months from now. Deep in your heart, you KNOW the answer…

The faster you lose weight, the more muscle you will lose right along with the fat, and that can really mess up your metabolism.

An even bigger problem with fast weight loss is that it just won’t last. The faster you lose, the more likely you are to gain it back. It’s the the “yo-yo diet effect” – weight goes down, but always comes back up.

What Really Matters Is Not How Much WEIGHT You Lose, But How Much FAT You Lose

Where did your weight loss come from? Did you lose body fat or lean body mass? “Weight” is not the same as “fat.” Weight includes muscle, bone, internal organs as well as lots and lots of water…

Don’t Be Fooled By Water Weight Losses

One thing you should also know is that it’s very common to lose 3 – 5 pounds in the first week on nearly any diet and exercise program and often even more on low carb diets (because low carb diets deplete glycogen and every gram of glycogen holds 3 grams of water). Just remember, its NOT all fat – WATER LOSS IS NOT FAT LOSS – AND WATER LOSS IS TEMPORARY!

The only way to know if you’ve actually lost FAT is with body composition testing. For home body fat self-testing, I recommend the Accu-Measure skinfold caliper as first choice. Even better, get a multi site skinfold caliper test from an experienced tester at a health club, or even an underwater (hydrostatic) or air (bod pod) displacement test.

From literally hundreds of client case studies, I can confirm that it’s rare to lose more than 2 to 3 lbs of weight per week without losing some muscle along with it. If you lose muscle, you are damaging your metabolism and this will lead to a plateau and ultimately to weight relapse.

The Biggest Weight Loss Mistake That Is FATAL To Your Long Term Success

Lack of patience is one of the biggest mistakes people make when it comes to losing body fat. If you want to lose FAT, not muscle, and if you want to keep the fat off for good, then you have to take off the pounds slowly (of course, if you want to crash diet the weight off fast, lose muscle with the fat and gain all the fat back later, be my guest!).

This is one of the toughest lessons that overweight men and women have to learn – and they can be very hard learners. They fight kicking and screaming, insisting that they CAN and they MUST lose it faster.

Then you have these TV shows that encourage the masses that rapid, crash weight loss is okay. To the producers of these shows, I say SHAME ON YOU! To the personal trainers, registered dieticians and medical doctors who are associated with these programs, I say DOUBLE SHAME ON YOU, because you of all people should know better. These shows are not “motivating” or “inspiring” – they are DAMAGING! They are a DISGRACE!

The rapid weight loss being promoted by the media for the sake of ratings and by the weight loss companies for the sake of profits makes it even harder for legitimate fitness and nutrition professionals because our clients say, “But look at so and so on TV – he lost 26 pounds in a week!”

Sure, but 26 pounds of WHAT – and do you have any idea what the long term consequences are?

Short term thinking… foolish.

Do it the right way. The healthy way.

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Let me quote Melvin Williams, PhD, professor emeritus of exercise science at Old Dominion University and author of the textbookNutrition for Health, Fitness and Sport (McGraw Hill):

“Human energy systems are governed by the same laws of physics that rule all energy transformations. No substantial evidence is available to disprove the caloric theory. It is still the physical basis for bodyweight control.”

There are a variety of diet programs and weight loss “gurus” who claim that calories don’t count. They insist that if you eat certain foods or avoid certain foods, that’s all you have to do to lose weight. Dozens, maybe hundreds of such diets exist, with certain “magic foods” put up on a pedestal or certain “evil fat-storing foods” banished into the forbidden foods zone.

Other weight loss “experts” invoke the insulin/carbohydrate hypothesis which claims that carbs drive insulin which drives body fat. That’s akin to saying “Carbs are the reason for the obesity crisis today, not excess calories.”

They are all mistaken.

Of course, there IS more to nutrition than calories. Food quality and nutrition content matters for good health. In addition, your food choices can affect your energy intake. We could even point the finger at an excess of refined starches and grains, sugar and soft drinks (carbs!) as major contributing factors to the surplus calories that lead to obesity.

However, that brings us back to excess calories as the pivotal point in the chain of causation, not carbs. A caloric deficit is a required condition for weight loss – even if you opt for the low carb approach – and that’s where your focus should go – on the deficit.

Now, here’s that critical distinction…

You’ve heard it said, “exercise more and eat less” a million times. However, saying “focus on the deficit” is NOT the same thing. If you don’t understand the difference, you could end up spinning your wheels for years.

You could exercise more, but if you compensate by eating more, you cancel your deficit.

You could eat less, but if you compensate by moving less, again you cancel your deficit.

This type of compensation can happen unconsciously, which leads to confusion about why you’re not losing weight or why you’re gaining. That often leads you to make excuses or blame the wrong thing… anything but the calories.

Therefore, “focus on the deficit” more accurately states the most important key to weight loss than “exercise more and eat less.” Make sure you understand this distinction and then follow this advice.

Last but not least, keep in mind that there are a lot of ways to establish a deficit and many of those ways are really dumb. Eating nothing but grapefruits, cabbage, twinkies… but in a deficit?… Dumb!

A calorie deficit is required for fat loss, but once your deficit is established, the composition of your hypo-caloric diet DOES matter. That’s why any good fat loss program starts with calories but doesn’t stop there – you also need to look at protein, essential fats, macronutrients, micronutrients, food quality and how the diet you choose fits into your lifestyle.

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